middle-class

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MNCs and Local Companies Fight for Brazil’s Middle Class

Multinationals in the consumer space are looking increasingly to the middle class for growth as high-end segments mature. Local firms are following their traditional customer base as it moves into the middle and upper middle class, putting them on a…

Emerging Middle-Class in Emerging Markets

Reuters recently released an interactive infographic depicting the evolution of the middle-class around the world. Emerging markets such as China, India and Indonesia are estimated to increase Asia’s share of the global middle-class to 64% and account for over 40%…

Opportunity Indonesia – A Growing Middle Class

Indonesia is the fourth largest country in the world in terms of population. Fast growing consumption, powered by growing affluence of the middle class, is the main driver of Indonesia’s economic growth Favorable Demographic Profile With a total population of…

Myths and Realities of the African Middle Class

In March 2007, long-serving Angolan President Jose Eduardo dos Santos formally opened a perfect metaphor for Africa’s changing consumer market profile. Located in the Talatona suburb of the country’s malarial and overcrowded capital city Luanda – perhaps best known for…

Capturing Africa’s transformative urban growth

Recent African headlines have rightly focused on desperate news of looming famine in the Horn of Africa; the vulnerability to adverse weather conditions of the large proportion of the continent’s population that continues to rely on subsistence agriculture remains a…