This is part 2 of a blog series on building a sound go-to-market strategy. Click here to read part 1. Assembling a go-to-market strategy and building a channel infrastructure is a critical process for multinationals to get right. It is…
This is part 1 of a blog series on building a sound go-to-market strategy. Keep an eye out for part 2, which will be published next week. Assembling a go-to-market strategy and building a channel infrastructure is a critical process…
Life is getting more difficult for foreign companies in China because of growing Chinese local competition and invasive government policies that obscure the regulatory environment. MNCs which wish to stay for the long-run will have to adapt their channel strategies…