Custo Brasil

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Brazil: Consumer Fever – and Some Headache

Full article in Latin Trade ‘Custo Brasil’ alive and kicking Nevertheless, exploring the expanding Brazilian market still comes at a price, and the business environment has remained remarkably difficult, if not hostile. Brazil has fared badly in the World Bank’s…

Brazil: High Costs Weigh on Profitability, Limiting the Impact of Growth

Brazil remains a growth engine for multinationals in Latin America: Despite the economic slowdown, multinationals are counting on Brazil to deliver significant growth in 2012. But the high cost of doing business, known as Custo Brasil, is eroding the profitability…

MNCs and Local Companies Fight for Brazil’s Middle Class

Multinationals in the consumer space are looking increasingly to the middle class for growth as high-end segments mature. Local firms are following their traditional customer base as it moves into the middle and upper middle class, putting them on a…