consumers

Nigeria: Higher Electricity and Fuel Prices Increase Operational Costs

Getting electricity in Nigeria can be very difficult. The World Bank ranks the country 176 out of 183 as one of the worst places in the world to get electricity. Electricity supply is unreliable and power outages are frequent numbering…

Opportunity Indonesia – A Growing Middle Class

Indonesia is the fourth largest country in the world in terms of population. Fast growing consumption, powered by growing affluence of the middle class, is the main driver of Indonesia’s economic growth Favorable Demographic Profile With a total population of…

Scenario Planning: Preparing Your Nigeria Operation for a Downturn

With 155 million people and projections of 7.4% GDP growth in 2011, Nigeria is already a “can’t miss” consumer market opportunity. That said, in the next several years there will be multiple bumps on the road as Nigeria transitions from…