The recent terrorist attack in Kenya’s capital has done little to dent multinationals’ interest in Kenya – SSA’s fastest-growing large market. The local currency, the shilling, and local stock prices have remained resilient, and multinationals continue to expand their presence, highlighting the continuing appeal of this dynamic market. FSG’s Chief Research Officer, Joel Whitaker is on the ground in Nairobi assessing the outlook for business going forward. He examines the overall outlook for the market and examines the likely impact of new regulations aimed at boosting the local auto sector and helping companies supplying local retail chains.
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