Multinationals operating in emerging markets are facing strong pressures on their commercial performance due to heightened competition, more demanding customers, and slower economic growth. Improving the overall management of their value-added service (VAS) provision will enable them to combat this pressure and improve profitability and growth.
Frontier Strategy Group’s flagship Management Excellence report on Monetizing Value-Added Services leverages survey results from more than 200 multinational executives – in addition to extensive additional primary and secondary research – to deliver data-driven recommendations on how to more effectively monetize value-added services in emerging markets. It includes a three-step process for creating customer value across the VAS lifecycle:
- Use the right value-added service metrics
- Optimize competitive differentiation
- Manage value-added services dynamically
“Multinationals have a significant opportunity create and sustain competitive differentiation with their value-added services, and in the process realize consistent and meaningful commercial gains,” said Alec Lee, FSG research practice leader and author of this report. “They should evaluate their VAS inception and launch management process to determine where there are opportunities for improvements in order to drive higher commercial growth.”
This report, and many others like it, is available in the Frontier Strategy Group Online store. Click here for sample pages to help you evaluate whether the report is right for you.