HBR Feature: You Don’t Need an “India Strategy” — You Need a Strategy for Each State in India

Last week, Pratima Singh, Practice Leader for Asia Pacific, was featured in the Harvard Business Review for her article titled, You Don’t Need an “India Strategy” — You Need a Strategy for Each State in India.

The Indian economy has long been an attractive investment destination for multinational corporations. Already a large domestic market, Frontier Strategy Group’s estimates suggest the country will average growth rates between 7.4% and 7.6% over the next three years. However, India remains a difficult market for multinational firms to enter. If multinationals want to succeed in India, they need to understand the country’s individual states and their business environments in a lot more detail.

Click here to read the full HBR article

 


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