Last week, Pratima Singh, Practice Leader for Asia Pacific, was featured in the Harvard Business Review for her article titled, You Don’t Need an “India Strategy” — You Need a Strategy for Each State in India.
The Indian economy has long been an attractive investment destination for multinational corporations. Already a large domestic market, Frontier Strategy Group’s estimates suggest the country will average growth rates between 7.4% and 7.6% over the next three years. However, India remains a difficult market for multinational firms to enter. If multinationals want to succeed in India, they need to understand the country’s individual states and their business environments in a lot more detail.
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