FSG’s Practice Leader for Asia-Pacific, Danyi Yang, was recently interviewed by Getting to Global, an organization with an initiative to bring together industry experts, business leaders, and government officials to empower small- and medium-sized companies to sell more online, overseas.
Danyi spoke about her new China Digital report, and why MNCs should carefully design a digital plan in the region.
According to Danyi, companies looking to improve sales and marketing efforts in China have turned to digital channels as a wide-reaching and cost-effective way to engage customers. As China’s digital development has become more sophisticated, however, local internet giants (think: Alibaba, Baidu, Tencent) with businesses spanning different industries dominate key sales platforms and social media….
Click here to read the full interview!
FSG clients can find more strategies in our new report Digital Customer Engagement in China: Enhance Customer Experience with an Omni-channel Strategy.
Not a client? You can purchase the report from our online store.