It’s 2015, and by now even the latecomers among multinational corporations have decided to include African countries into their emerging market portfolio. However, while intentions are good and motivation is high, many companies are not making the most of the Sub-Saharan Africa opportunity due to misconceptions about what it takes to succeed in the region. Our new white paper identifies the seven most powerful myths that dominate companies’ perceptions of doing business in Sub-Saharan Africa and helps separate fact from fiction.
Download the complete white paper to learn:
- Where are the best opportunities for businesses to invest?
- Can Africa’s rapid development compensate for sluggish growth in Europe?
- Do companies need to be on the ground or is an indirect presence sufficient?
- And much more…