PODCAST: Anticipating Channel Transitions in Emerging Markets

FSG Podcasts

Exiting a distribution relationship is often a very painful process, resulting in lengthy disputes, lawsuits and reputation damage. Diminish your exposure to this pain by anticipating a channel transition well ahead of time, allowing you to signal to distributors that change is coming. Identify your position on a 4 stage channel maturity path and consider reviewing your channel strategy annually. Learn how leading multinationals are anticipating channel transitions in this podcast from Dan Kornfield, FSG’s Director of Strategic Research.

Featured

Ecommerce Latin America

Tapping into Latin America’s E-commerce Boom: Challenges and Opportunities for MNCs

Podcast: Play in new window | Download As access to broadband, disposable incomes, and buyer sophistication increase in Latin America, e-commerce channels are becoming increasingly attractive to multinationals looking increase their sales and reach new customers. Additionally, companies see e-channels as delivering additional benefits, which include the ability to leverage user metadata to enhance sales, […]

Speak Your Mind

*