Exiting a distribution relationship is often a very painful process, resulting in lengthy disputes, lawsuits and reputation damage. Diminish your exposure to this pain by anticipating a channel transition well ahead of time, allowing you to signal to distributors that change is coming. Identify your position on a 4 stage channel maturity path and consider reviewing your channel strategy annually. Learn how leading multinationals are anticipating channel transitions in this podcast from Dan Kornfield, FSG’s Director of Strategic Research.
October 31, 2012 By Leave a Comment