5 Common Mistakes to Avoid in Emerging Markets

Local Competitors

  • Maintaining a steadfast focus on the premium market is the leading cause of significant downturns in corporate revenue growth that many MNCs experience
  • A failure to shift tactics away from the premium segment will prevent you from taking advantage of the increase in disposable income and size of the middle income segment in emerging markets
  • The figure above illustrates the 5 common errors MNCs tend to make when responding to local competition in emerging markets

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Emerging Markets View: What Our Analysts Are Reading

Emerging markets are caught between the rebound in risk appetite and an appreciating dollar, according to Business Insider. Sam Osborn, Practice Leader for FSG’s Global Analytics, agrees with the article’s sentiment. “The catalysts of global currency volatility are primed to act. Any changes in the forward guidance from the ECB or US Federal Reserve has […]

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