5 Common Mistakes to Avoid in Emerging Markets

Local Competitors

  • Maintaining a steadfast focus on the premium market is the leading cause of significant downturns in corporate revenue growth that many MNCs experience
  • A failure to shift tactics away from the premium segment will prevent you from taking advantage of the increase in disposable income and size of the middle income segment in emerging markets
  • The figure above illustrates the 5 common errors MNCs tend to make when responding to local competition in emerging markets

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Myanmar: To Invest or Not to Invest, That is the Question

When we talk to executives who are thinking about expanding into Myanmar, many of their concerns seem to come down to the same thing: politics.  There is a round of elections coming up in late 2015 that has the potential to radically shift the country’s power structures, and the prospect of dramatic change in Myanmar’s […]

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