5 Common Mistakes to Avoid in Emerging Markets

Local Competitors

  • Maintaining a steadfast focus on the premium market is the leading cause of significant downturns in corporate revenue growth that many MNCs experience
  • A failure to shift tactics away from the premium segment will prevent you from taking advantage of the increase in disposable income and size of the middle income segment in emerging markets
  • The figure above illustrates the 5 common errors MNCs tend to make when responding to local competition in emerging markets

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China’s Rapid Pulse: Thoughts from the Road

I am standing amid the hustle and bustle of the main street of Shanghai, unable to hail a taxi and scrambling to open Google on my phone. I’ve forgotten it’s recently been banned in mainland China and that drivers now prefer passengers who book through WeChat, a mobile app that lets taxis charge an additional service fee. I’ve lived in this country for […]

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