Starbucks, Don’t Rely On Partners To Do Business In India

Starbucks announced last Monday that it will bring its low-fat soy lattes to one of the world’s most dynamic, fast-growing markets: India. While its focus might be on the rapid growth of the middle class, or the competitive threat from local players Barista and Café Coffee Day, Starbucks should be worried most about their partnership with Tata Coffee. They don’t want to join the long line of failed joint ventures that came before them:

Virgin and Tata Teleservices. Danone and the Wadia Group. Walt Disney and the  Modi Group. General Electric and Godrej. Renault and Mahindra & Mahindra.

To succeed in India, Western executives must build their own capabilities to prioritize opportunities and localize their strategy – instead of relying solely on joint venture partners. But prioritizing and localizing is particularly difficult in India, where much of the business potential lies in diverse, hard-to-penetrate markets beyond the metros. Few executives have the information or experience to meet these challenges.

Frontier Strategy Group is pleased to introduce our India Growth Package – two new tools designed to support executives in prioritizing opportunities and localizing their strategy:

  • India MarketView: An online, executive  tool that provides an in-depth view of India’s 35 states and union territories, and an independent, 3rd party assessment of growth opportunities
  • India Growth Forums: Ongoing expert teleconference series to support execution in the marketplace

Click here to inquire about FSG’s India Growth Package

Featured

EM View

Emerging Market View: What Our Analysts Are Reading

On Saturday, the United States closed its embassy in Libya and evacuated its staff under military guard. The closing was a response to escalated violence in Tripoli, according to the New York Times, and FSG’s Matthew Spivack says it will have a significant impact on western businesses in the area. “The news that the US closed […]

Speak Your Mind

*