N = 213 multinationals
Global multinationals are increasingly interested in Latin America, according to recently released numbers from The F10, Frontier Strategy Group’s monthly survey of the top ten most tracked emerging markets. While China, Brazil, India, Russia and Mexico have remained the top five most monitored since the beginning of the year, new countries, including Colombia and Chile, have broken onto the list. These rising stars are garnering particular interest from consumer-focused multinationals. Although Vietnam and Thailand have dropped out of the top ten, strong interest remains in both from pharmaceutical and medical devices firms.